They search for something different, something more satisfying, something they can hardly put their finger on, but dearly require for their own growth and deep understanding of their purpose as well as meaning of life.
In all of the years of my work as a coach for young people who lacked direction it never ceased to amaze me that oftentimes precisely these people would give the most empathetic answers when asked for their true goals or wishes.
Society at large pushes certain narratives on their youth, certain dreams they are expected to follow, certain mandates, certain cultural obligations, certain political criteria, the list is endless.
As soon as these views and perspectives are being challenged, it gets quite interesting.

One way to find out what clients really want can result in asking them how they would arrange their life and lifestyle if they NEVER had to work again, if they inherited or won in the lottery, a sum so big they could never spend their whole life. At first they will struggle, so deeply hurt is their self value that they cannot even IMAGINE being lucky and rich, but with some patience and openness they will softly admit their dreams.

And those dreams have little to do with their parents´expectations, their school grades, their intelligence or their abilities, those dreams resemble their soul purpose, the childlike AWE most of us have forgotten.

I was deeply moved by the answers I got and fundamentally shaken by the familiarity of their desires, namely to raise, build, earn, collect, design, create, breathe, live and enjoy soulful, playful and humble experiences, often with humanitarian purposes.
Their dreams were creative, full of heartfelt empathy and pure.
The little girl who wanted to build an orphanage comes alive, the little boy, who wanted to explore new life as a space engineer a long time ago, all their stifled dreams they had been told were fairy tales.
So they went and studied subjects they hated, built relationships with partners to make their families happy but which left them unfulfilled, they fell out of their studies and out of their social circles only to realize they had been fooled.

Never believe the hype around money, it is just an energetic current which can be manipulated, best known by those in charge, who make you buy liabilities while they invest in assets first.

Never believe that choosing a vocation must be validated by anyone else but YOU.

This is why I believe in and firmly recommend soul-based self marketing. You need to feel into what truly fulfills you, what makes your heart beat, what it is that sets you apart, what makes you stand out, what makes you unique.

Once you can dream about it, you can do it.